About Us

History

Home · About Us · History

ROOTONIX History

Rootonix, traces of our journey toward the future.

20

25

October

Participated in Beautyworld Middle East in Dubai, UAE

July

Entered the CIS markets (Kazakhstan, Uzbekistan) as part of the K-Beauty Trade Delegation (hosted by SBA)

June

Signed exclusive distribution MOUs in Germany, Denmark, and UAE

Launched the 'Mega Debut' live commerce campaign on Qoo10 Japan

May

Participated in B2B & B2C brand expo in Paris, France (with Lotte Home Shopping, KOTRA)

March

Confirmed participation in Cosmoprof Bologna 2025, Italy

Exhibited at Top Hair in Germany

February

Surpassed KRW 1.5 billion in Wadiz crowdfunding

January

Launched lifestyle beauty brand 'roobliss'

24

December

Selected as an Excellent Partner for Industry-Specific AI Training Program for the second consecutive year (Seoul Center for Creative Economy & Innovation)

Selected as the Top-Performing Company in the NIPA AI Voucher Program

November

Exhibited at MEDICA 2024 (Düsseldorf, Germany) in partnership with Seoul National University Bundang Hospital

Participated in Cosmoprof Asia 2024 (Hong Kong)

October

Published an SCI-indexed paper on the transdermal delivery mechanism of the polymer compound ‘Celladeep

Exhibited at IFA Berlin for the third consecutive year (Signed MOUs with 3 additional European countries, total value: €500,000)

September

Participated with an exclusive booth at Beautyworld Middle East (Dubai, UAE)

June

Launched anti-aging solution brand 'CELLADEEP'

May

Participated in Global Accelerating Program in France (Investment IR with L'Oréal Paris, CLARINS Paris)

Launched professional hair care brand 'ROOTONIX Perigord' and began exports to France

March

Launched MONADOO AI Ver.2 for scalp diagnostics (Pilot programs at 20 locations in Korea and partnerships in 5 countries overseas)

Exhibited at Cosmoprof Bologna in Italy

Exhibited at Top Hair in Germany

February

Registered as an official AI solution provider by the Ministry of Science and ICT (Korea)

January

Selected as an Outstanding Project Partner in the NIPA AI Voucher Program for SMEs

23

December

Selected as Wadiz NEXT Top Brand (Ranked No.1 in Hair Care and Top 5 overall)

Recognized as an Excellent Company in the NIPA AI Voucher Program (SME Sector)

Recognized as an Outstanding Hi Seoul Brand (by the Seoul Metropolitan Government)

November

Exhibited at Cosmoprof Asia 2023 (Hong Kong)

September

Exhibited at IFA Berlin (Germany)

August

Completed global PoC for MONADOO, the AI scalp diagnostic solution (Israel)

July

Selected for TIPS R&D Program (Tech Incubator Program for Startups)

Secured investment from Nautilus Investmentand Wadiz Partners

May

Exhibited at Korea Brand Expo in Sydney, Australia (with Lotte Home Shopping)

Selected for global collaboration program with NVIDIA

March

Exhibited at Cosmoprof Bologna (Italy)

February

Collaborated with PRN Co., Ltd. to implement AI scalp diagnosis smart mirror solution (Trichology Lab SaaS)

January

Received CES 2023 Innovation Award

22

November

Began exports to Southeast Asia by exhibiting at Cosmoprof Asia 2022 in Singapore

September

Exhibited at IFA Berlin (Germany)

Selected as a Hi Seoul brand (by SBA)

August

Awarded the Minister’s Commendation by the Ministry of Trade, Industry and Energy (Korea)

Received the Innovation Award at KES 2022

June

Completed CPNP registration in Europe and FDA testing in the U.S. for anti-hair loss cosmetic products

Registered international patent for TDDS (Transdermal Drug Delivery System) technology

March

Participated in Brand Expo in Dubai, UAE

Selected for IBK Changgong Guro 7th cohort

February

Exhibited at Dubai Derma 2022 in UAE

Acquired ISO 13485 (International Medical Device Quality Certification)

January

Exhibited at CES 2022 in Las Vegas, USA

21

December

Awarded 4 honors for the second consecutive year at the Seoul International Invention Fair (Gold, Silver, Bronze & Korea International Trade Association President’s Award)

October

Launched Rootonix Wellness, a health supplement brand focused on hair loss improvement

September

Participated in GITEX in Dubai, UAE, Signed product supply agreements with the royal families of Sharjah and Dubai

May

Exhibited at World IT Show in Korea / Launched hair loss patch device Buddie

Selected for the 10th Youth Startup Academy (by Ministry of SMEs and Startups)

January

Exhibited at CES 2021 in Las Vegas, USA

19-20

December 2020

Won 4 awards at the Seoul International Invention Fair (Inventor of the Year, Gold, Silver, Bronze)

September 2020

Certified as a Venture Company (by Korea Technology Finance Corporation)

August 2020

Secured seed investment (via Korea Angel Investment Association)

Selected for NEST 7th Cohort (by Korea Credit Guarantee Fund)

May 2020

Certified as a Brand K (National Brand by Ministry of SMEs and Startups)

Selected for 9th Youth Startup Academy (Seoul Campus)

March 2020

Won Bronze Medal at the Geneva International Exhibition of Inventions in Switzerland, Received Special Award from the Thailand Invention Association

January 2020

Acquired ISO 9001 Certification (International Quality Management Standard)

December 2019

Incorporated as Rootonix Co., Ltd.

November 2019

Won Bronze Medal at iENA International Trade Fair for Ideas, Inventions & New Products in Germany, Received Special Award from the Iran Invention Association

This is a staging environment