About Us

Philosophy

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CEO Message

"Embracing the value of Korean beauty, reaching out to the world."

For the day you learn to love yourself again — complete your beauty routine with vitality and confidence.

Rootonix views the skin and scalp as one interconnected ecosystem, seeking answers in the balance between technology and emotion. Based on global skin and scalp data, we independently develop AI diagnostic technology, high-performance formulas, and advanced absorption solutions.

Emotional beauty, engineered beyond OEM
With meticulously designed technology that works even in unseen moments, we offer life-care solutions that transform your daily routine. Rootonix is with you every step of the way — until the moment you love yourself through sustainable, tangible beauty.

Beyond K-beauty — beauty technology that transforms lives

CEO of Rootonix, Daegwon Jeong
Rootonix goes beyond technology— we create experiences.

Rootonix, redefining the value of experience.

Meet the Brand
Our Vision

Rootonix Vision

Vision

Setting the Standard in Beauty Technology — Where Emotion is Engineered Through Innovation, and Beauty is Completed Through Emotion.

A Digital, Personalized Beauty Experience

Through AI diagnostics and customer data, we deliver personalized solutions tailored to each individual's scalp and hair condition. From precision analysis to recommendation and care, we realize connected, digitalized personalized beauty.

Sustainable, Sensory Beauty

Utilizing TDDS (Transdermal Drug Delivery System) technology and dermatological science, we deliver active ingredients deep into the skin. We aim to be a beauty brand that creates visible and tangible changes in everyday life through sustainable solutions.

Global K-Beauty No.1

With cutting-edge Korean technology and distinctive emotional sensibility, we redefine the identity of K-beauty. Beyond Korea, we set a new global standard for beauty, delivering trusted beauty-tech solutions to customers worldwide.

Our Principles

Rootonix Principle

We place the customer at the heart of every decision.

We continuously challenge ourselves to be the first and the best.

We communicate and collaborate with openness.

We embrace diversity and respect each other’s differences.

This is a staging environment